Senior Product Manager

Senior Product Manager 

About Kalkomey 

Kalkomey Enterprises is the trusted guide to outdoor success. Our platform connects millions of people to the outdoors every year, and we are the leading provider of safety-related education for outdoor recreational activities such as hunting, fishing, boating, snowmobiling, and more across North America. Since our founding in 1995, we’ve expanded to offer over 360 high-quality online educational courses, a suite of integrated web and mobile applications, and resources tailored to ensure outdoor enthusiasts recreate safely and successfully.

We’re looking for a Senior Product Manager to lead growth across Kalkomey’s digital education platforms, driving measurable improvements in conversion, engagement, and lifetime value across multiple outdoor brands. In this role, you’ll own the end-to-end e-commerce funnel, using data-driven experimentation, and customer insights to deliver exceptional user experiences. You’ll partner closely with engineering, design, marketing, and finance to launch high-impact features that simplify purchasing and certification for millions of outdoor enthusiasts. The ideal candidate has deep experience optimizing digital funnels, a strong analytical mindset, and an appreciation for the hunting, boating, and outdoor recreation markets.

You must reside in one of these US states: AZ, CO, FL, IL, IN, KY, MA, MD, MI, MN, NC, NV, OR, PA, RI, TX, VA, VT, WI or one of these provinces in Canada: Ontario
 
What You’ll Do:

Drive Product Vision & Strategy 

• Define and communicate a clear product vision and strategy that supports Kalkomey’s mission to make outdoor recreation safer and more accessible. 

• Build and evolve the product roadmap for multiple brands across hunting, boating, and outdoor education markets to drive customer satisfaction and revenue growth.  

• Identify new growth opportunities by combining customer insights, data, and market trends. 

Own Funnel Optimization & Growth 

• Architect and manage end-to-end e-commerce funnels — from awareness to purchase to course completion. 

• Lead experimentation and A/B testing programs using tools like LaunchDarkly to optimize conversion, retention, and lifetime value. 

• Partner with marketing to refine messaging, landing pages, and user flows that maximize user acquisition and engagement. 

Lead Execution & Delivery 

• Drive the product lifecycle from discovery through launch and iteration, ensuring every feature adds measurable value. 

• Prioritize the roadmap based on business impact, customer needs, and technical feasibility. 

• Collaborate closely with engineering, design, marketing, and finance to deliver quality products on time. 

Champion the Customer & Market 

• Serve as the voice of the customer — especially the passionate community of outdoor learners, educators, and state partners. 

• Conduct research and leverage analytics to validate product decisions and measure success. 

• Stay ahead of emerging outdoor trends, technologies, and regulatory changes. 

Measure Learn, and Improve 

• Define KPIs for funnel performance, engagement, and satisfaction. 

• Analyze data (Tableau, Looker, Mixpanel, etc.) to guide strategic decisions and continuous optimization. 

• Lead post-launch reviews and iteration cycles to keep improving product performance. 

What You’ll Need (Minimum Qualifications): 

• Bachelor’s degree in Business, Computer Science, Engineering, or a related field; MBA preferred. 

• 7–10 years of product management experience with 3+ years in digital commerce or growth-focused roles. 

• Proven success building, launching, and scaling online products or e-commerce funnels. 

• Experience running experimentation and personalization programs across multiple brands or customer segments. 

• Strong analytical and strategic thinking skills; you turn insights into action. 

• Excellent collaboration and communication abilities across technical and business teams. 

• Familiarity with Agile development and modern product discovery methods. 

•  Bonus: Experience or personal passion for boating, hunting, fishing, or outdoor recreation. 

• Experience working with state and local government partnerships is a plus. 

Competencies:

Strategic Thinking – Develops clear product strategies that align with business objectives and market needs. 

Creative Problem Solving – Identifies new opportunities and brings creative solutions to market challenges. 

Execution & Delivery – Drives products from concept to launch with a focus on measurable results. 

Customer Empathy – Understands customer pain points and builds solutions that address real-world needs. 

Collaboration – Partners cross-functionally to align stakeholders and deliver successful outcomes. 

Analytical Insight – Uses data to make informed decisions and optimize product performance. 

Communication – Clearly articulates product vision, strategy, and impact to diverse audiences. 

Leadership – Guides teams with clarity, purpose, and accountability to deliver excellence. 

What We Offer:

In addition to a competitive salary and annual bonus, we offer these great benefits:

• Employer matched 401(k)
• Medical/Dental/Vision insurance with generous employer contributions (including HSA)
• Maternity and Paternity leave and benefits
• 3 weeks paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule
• Annual wellness allowance, as well as a paid mental health day once a year for when you need it
• Automatic WFH contribution to each paycheck
• Employee Assistance Program (EAP)

Kalkomey Enterprises, LLC is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.